I advocate for meaningful, research-driven experiences by turning complexity into clarity people can feel.

I’d love to share the story behind my process and purpose

My passion lies in understanding people and their behavior—both online and in the real world. As a UX Researcher, Designer, and Product Thinker, I’m driven by curiosity, empathy, and a desire to make systems more human. I blend behavioral insight with creative problem-solving, drawing from psychology, technology, and design to craft experiences that are not only functional but truly meaningful.
Whether I’m conducting user research, building prototypes, or mapping out product strategy, I focus on turning complexity into clarity—creating interactions people can feel, not just use. For me, design is more than visual polish; it’s about advocating for real people, removing friction, and shaping a smarter, more integrated world that works better for everyone.
When I’m not in Figma pushing pixels or refining research insights, you’ll usually find me outside the screen. I love playing basketball and volleyball—both for the energy and the way they keep me grounded. I unwind with shows like One Piece and Better Call Saul, drawn to their storytelling, character depth, and creative world-building. My playlists lean toward jazz-influenced hip-hop and indie, the kind of sounds that keep me focused or spark new ideas—no favorite artists, just good vibes and great rhythm.
zaydalghaza@gmail.com